Hotstar was born with Star India extending their content to a whole new digital platform in January 2015. Its primary brand proposition, passion and mission was “To fill your world with great stories, anytime, anywhere."
With all the content becoming available across platforms, online and mobile, Hotstar brought free television to the computer screens & handsets of consumers.
Hotstar, a premium global video-on-demand OTT platform, is an on-the-go live streaming app that covers TV shows, movies, global sporting events and live-news in 17 languages, achieving the rank of India’s most downloaded entertainment app with more than 1 million followers, surpassing Netflix viewership in India.
