Gilda’s Club, named after the famous comedienne Gilda Radner of Saturday Night Live fame, was created because of Gilda’s wish that no one should have to face cancer alone. Gilda understood that it takes a community tosupport people who are living with cancer.‍

The objective of this project was to create collateral material with the aim of approaching investors to raise funds. A clean and bold graphic approach was utilized, keeping in mind the TG.